The Energy : Digital Summit is the first of its kind event to bring together branding, marketing and technology experts to help marketers in the oil and gas industry understand how to integrate social platforms and media into their marketing strategies.

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Without marketers, branding experts and PR specialists, energy companies would not be able to stay afloat in the current sea of digital marketing. The Energy : Digital Summit gives you a chance to stay ahead of the curve and expand your knowledge base so you can better incorporate digital and interactive strategies into your company’s marketing plan.

At EDS, you’ll network, collaborate and connect with industry peers and digital thought leaders, and learn how to create a strategic plan for digital marketing that your C-level superiors will want to buy into.



As they say, it’s not what you know, it’s who you know. When you attend Energy : Digital Summit, you’ll have the opportunity to get to know energy and oil & gas professionals from varying backgrounds and make invaluable connections.

Attendees will include marketers, CMOs, strategists, branding and public relations experts, and a variety of other professionals in the oil & gas industry. This is your chance to network with the best and brightest minds in energy – who may just be looking for their next big opportunity.



When new developments emerge in the digital space, IT professionals are the ones who are called on to implement them into a company’s marketing strategy. Energy : Digital Summit will give you insight into existing and upcoming digital technologies for oil & gas companies.

You’ll hear from leading subject matter experts in the social technology space and learn about the latest social management tools, social media innovations and sales/CRM developments. You’ll also have the opportunity to network with marketing and HR professionals and share your knowledge and expertise.


From industry thought leaders to accomplished practitioners, our speakers are subject matter experts and will share their knowledge and experience to help you gain unique insights of how to integrate social media best practices and platforms into your marketing strategies.

Brent HerdBrent Herd Director: B2B, Telco & Travel Twitter Southeast Atlanta, GADianeGiannini_photoDiane Giannini VP, Corporate Strategy PennWell Publishing Boston, MABillRoth_photo2Bill Roth CEO & Founder Industry Infographics Denver, COJeff James Chairman & Brand Advisor Signet Interactive Houston, TXJeffJames_phototJessica Pointer Communications Consultant, Pointer Communications New York, NYJeffJames_phototBrittany Thomas Coordinator, External Affairs, Cabot Oil & Gas Corporation Pittsburgh, PAKelsey Ruger Vice President & Chief Experience Officer, Cogmine  Houston, TXMaria E. Amezaga Global Social Media Strategist, Shell US Houston, TXSusan Allen Farrell President and CEO, Captavi Houston, TX Kirk CoburnKirk Coburn Founder & Managing Director SURGE Ventures Houston, TXDaniel E. Webber Senior Vice President, Edelman Washington, D.C.Sammy Haroon Executive Director Baker Hughes, Inc. Houston, TXKayla Macke US Media Relations Shell Oil Company Houston, TXAndrew CaravellaAndrew Caravella VP, Marketing Sprout Social, Inc. Chicago, ILKristyBonner_photoKristy Bonner VP, Digital Services Foster Marketing Lafayette, LAMisty Khan Management Consultant Advena Artemis, LLC Houston, TX Deven Nongbri VP Digital, Edelman Houston, TXNelson Rodriguez VP, Global Marketing Aquent, Boston, MAJaymie Massey Digital Communications Professional
Houston, TX
KellyBrown_photoKelley Brown Director of Social Media BP America Houston, TXKathrynDeLia_photoKathryn DeLia Global Oil & Gas Marketing Leader, EY Houston, TXMary Leschper Social Media Analyst American Petroleum Institute Washington, DCeds_speakerCara Wiggins Gray Sr. Digital Marketing Analyst Reliant Energy Houston, TXKaty StewartKaty Stewart Social Engagement Manager Houston Business Journal Houston, TXJames HahnJames Hahn II Founder & CEO Tribe Rocket Dallas, TXJuston Western Co-Founder & CTO, CogMine, Inc. Houston, TexasKonnie Brown Global Social Media Strategist, Dell Computer, Inc. Austin, TXDavid Kippen, PhD CEO and Chief Strategist, Evviva Brands San Francisco, CA

Mary Leschper Social Media Analyst American Petroleum Institute

Prior to joining API, Mary managed the social media strategy for Alaska Senator Lisa Murkowski’s 2010 write-in campaign and won PRSA’s 2011 Anvil Award for Excellence in Government. She later went on to manage Murkowski’s social media activity in the Senator’s Washington D.C. office. Mary spends her free time searching for the perfect French bulldog to adopt, volunteers for the Delta Zeta Sorority, and as a native Texan still roots for the Cowboys in the middle of Redskins country.

Kirk Brand Coburn Founder & Managing Director SURGE Ventures

Coburn is an entrepreneur and start-up advocate who founded three successful companies before starting SURGE Accelerator, the world’s only mentor-driven seed fund and accelerator focused on enabling entrepreneurs to solve the world’s energy and water problems. Under Kirk’s leadership and direction, SURGE has recruited over 150 industry leaders, scientists, investors, policymakers, customers, and entrepreneurs. SURGE has raised two funds and invested in 23 early-stage energy and water startups in its first two years. Prior to leading SURGE, Coburn created and was CEO of Chief Outsiders (acq. 2010), a Houston-based company with offices in Texas, Florida, Georgia, and New York. Prior to Chief Outsiders, Coburn launched The PGA TOUR Network on Sirius XM (acq. by SIRI) and founded Pure Golf, a leading provider of golf, tennis, and outdoor programming to the satellite radio industry. Coburn received his MBA and BBA in finance and accounting from the University of Texas at Austin. Outside of work, Coburn serves as an ambassador to the Texas Children’s Hospital and is a supporter of the Rice Alliance. Coburn is an ultra-endurance runner (who has completed the Leadville Trail 100), open-water swimmer, active standup paddle boarder, competitive golfer, and seventh-generation Texan. He spends his free time indulging in these activities with his wife and children.


Kathryn DeLia Global Oil & Gas Marketing Leader, Ernst & Young

Kathryn is responsible for overseeing the brand, marketing and communications campaigns for the global oil and gas practice. As a collaborative marketing leader at EY, her background includes executing c-level campaigns, thought leadership development, driving digital media initiatives such as running the @EY_OilGas account, executing public relations campaigns, managing events and creating targeted online advertising. With over nineteen years’ experience, Kathryn has successfully marketed both small and large businesses in a variety of industries such as professional services, energy, commercial real estate and semiconductors. Kathryn has a BBA in Marketing from Stephen F. Austin State University, an MBA in International Business from the University of St. Thomas and a Certificate of Management in Energy from Rice University.


Jessica Pointer Digital Communications Specialist Hess Corporation

Jessica Pointer is communications consultant and digital strategist in New York City. Jessica worked for the American Petroleum Institute in multiple roles prior to joining the communications team as a digital strategy advisor. While at API, Jessica was instrumental in establishing and growing API’s online communities and won multiple awards for her online work with the Energy Tomorrow campaign – an effort to educate the American public on the oil and natural gas industry. Jessica currently lives in New York City with her husband, daughter and two mischievous cats. In her free time, she blogs about pets influencing politics and enjoys photography and letterpress printing as hobbies.


James Hahn II Founder Tribe Rocket

Tribe Rocket is a digital marketing consultancy for oil and gas operators, service companies and financial firms. Tribe Rocket helps build highly-engaged and enthusiastic communities around brands to accelerate revenue growth and exceed business objectives by launching website traffic through the roof. Many people know James from his work at Drillinginfo, where he increased blog traffic by over 2,000% in one month, attained over 1,900 email subscribers in less than 6 months, tripled and quadrupled the company’s social following across multiple channels and produced 150+ leads with single blog posts, among many other things. “So, please give a warm #EDS14 welcome to James Hahn II!”


Brent Herd Director of Southeastern U.S Sales Twitter

Brent is responsible for all Southeastern revenue and business partnerships on the Twitter platform. Most recently, Brent served as Senior Vice President at ShareThis where he was responsible for North American revenue generation activities as well as business development partnerships for the company. Previously, Brent established himself as a leader in the South as he helped grow online revenue and introduced innovative partnerships for the combined AOL – entity. Brent managed a team of 55 people and over 250MM in annual revenues. Brent began his career at Yahoo! in 1998 in NYC. In 1999 Brent moved to Atlanta with Yahoo! and was given the Yahoo! Super Star Award in 2001, the highest distinction a Yahoo! employee can earn. Brent has served on the AIMA and Ad Council boards. He has a BS in Marketing from The University of North Carolina at Wilmington. Currently, Brent lives in Atlanta with his wife Carolina, his two and a half year old son Sammy and his eight week old son Dylan. Brent enjoys spending time with his family, golfing and general aviation — he received his pilots license in 2004.


Andrew Caravella VP of Marketing Sprout Social

Sprout Social is a leading social media management and engagement platform for business. Andrew leads a rock star team that creates and delivers relevant, engaging content and conversations through multiple forms of media and technology. Previously, Andrew was director of marketing at Performics (Publicis Groupe), a product marketing manager at DoubleClick and he began his career in public relations at Weber Shandwick. A graduate of Northwestern University and the University of Wisconsin-Madison, he is member of the Social Media Week Chicago advisory board and a frequent industry contributor and speaker. Follow him @andrewcaravella.


Annie Dutton Communications Strategist Dell

Annie earned her BS in Computer Information Systems and began her career as a computer programmer doing full life-cycle development. After several years of working with customers, she decided that working with people was more fun than working with computers and pursued a master’s in Conflict Resolution and Reconciliation. Today, she brings the foundation of a technical background and experience as a Relationship Manager in Communications to support Communications, Brand and Social Media for Dell’s Office of CIO and global IT organization. She is also a volunteer mediator at the SMU Conflict Resolution Center.

Bill Roth

CEO Industry Infographics

Bill Roth is the Founder & CEO of Industry Infographics, recently named one of the fastest growing companies in Colorado. For 17 years, he has pioneered visual communications in the technology, software and oil and gas industries. Working with Chevron, Apache, Ensign, Drillinginfo, Western Energy Alliance and others, Roth and his team guide industry leaders into high-impact content strategy. In today’s race for online engagement, the key to industry communications is visual content for brand storytelling. Bill’s presentation will explore these truths and how you can capitalize on them in your 2014 marketing strategy.


Cara Gray Sr. Digital Marketing Analyst Reliant Energy

Cara is a Digital Marketing Analyst and SEO Specialist for Reliant Energy in Houston. She is a graduate from Oklahoma State University in Stillwater, Oklahoma. Cara began her career on the agency side working with clients like Waste Management, Hewlett Packard, Molina Healthcare and local Houston radio stations KSBJ and NGEN radio. Her agency role uncovered a talent for analytics, data management and web optimization. She is passionate about web strategy and data analysis because ultimately, she’s passionate about understanding and connecting with people. Cara is a newlywed enjoying life “inside the loop” with her husband, Zach. She loves to cook, paint and spoil her nephew. Her friends will all tell you she’s obsessed with her dog-son Felix, who has his own Facebook page. On Mondays you can always find her in front of the TV over-analyzing the Bachelor.

Katy Stewart

Katy Stewart Social Engagement Manager Houston Business Journal

Katy joined the Houston Business Journal as the social engagement manager in June 2013. In her role, she manages the publication’s social media accounts, as well as works to build its audience through multimedia efforts, signature events, guest columnists, and by managing the publication’s Strategies for Fast Growing Companies Careers section. She has worked for the Charlotte Business Journal, the Southern Environmental Law Center, and Pink Magazine, a regional women’s magazine in South Carolina and Georgia’s Lowcountry area. Stewart graduated summa cum laude from Washington and Lee University in Lexington, Va with a degree in Business Journalism and a concentration in politics. She is a member of Phi Beta Kappa, and enjoys golf, watercolor painting and exploring Houston’s outstanding restaurant scene. You can follow Katy @HBJsocial


Kristy Bonner VP, Digital Services Foster Marketing

As a writer and designer, Kristy Bonner believes content is king, and the manner in which content is delivered has a big impact on message reception. Active in strategic planning, content creation and design for 20 years, Bonner previously worked in advertising, print and online publishing before entering the energy sector. Bonner joined Foster Marketing in 2008 as digital strategist tasked with expanding the agency’s digital services. Her focus extended to web and mobile design, development and content creation; search engine optimization (SEO); online advertising; email marketing; and social media. In her current role as vice president of digital services, Bonner works with clients and staff to achieve results through an integrated marketing approach. She is passionate about determining strategic methods and developing content to engage specific audiences. Throughout her career, Bonner has led online communities, monthly magazines and multiple daily newspapers as they’ve moved into the digital arena. Her past roles include senior editor of custom content, assistant managing editor, city editor, business editor and design editor. She has won numerous state and national awards for writing and design. Bonner serves on the board for the Lafayette Chapter of the American Association of Drilling Engineers (AADE) and frequently participates in agency and digital marketing industry groups.


Kelley Brown Director of Social Media, US BP America

Kelley has over ten years of communications, strategic marketing, and project management experience working for BP. She is currently serving as the US Director of Social Media for BP and is responsible for managing content, engagement, and overall strategy for BP America’s social media platforms including Facebook, Twitter, and YouTube. Prior to her current position, Kelley supported BP’s global deep-water response team, planning over 100 executive meetings, workshops and presentations in over 20 countries. With a sales and marketing background, Kelley’s experience also includes public relations, sponsorship activation, product management, and offer development. Kelley holds a Bachelors of Science degree in business from Miami University.


Diane Giannini VP, Corporate Strategy Pennwell Publishing

Diane is a dynamic, results driven Digital Media Sales and Marketing Czar with over eighteen years of experience. Expertise includes product marketing, motivational sales strategies and customer service working for multi-industry media companies. Emphasis includes developing and positioning turnkey digital marketing solutions. She is a respected leader with a proven track record for leveraging user behavior research to educate sales teams and customers on the most effective media channels to engage buyers, ultimately driving fact-based marketing decisions. Diane has years of experience creating integrated marketing solutions (digital, print and events) to engage buyers during various stages of the buying process, while addressing customers’ objectives and success criteria.

Misty Ann Khan
 Founder Advena Artemis

With more than 25 years of experience in engineering, business development, management consulting, marketing, and software development roles Misty Ann Khan offers consulting services to mid-sized and Fortune 500 companies. Misty began her career in the aerospace industry working for Barrios Technology after earning a Bachelor of Science degree in Aerospace Engineering from the University of Texas in 1989. She then moved on to earn a Master of Science degree in Environmental Management from the University of Houston (Clear Lake) while working in the ARCO Chemical corporate environmental affairs group. In 1997, Misty made the move to sales and marketing starting out as a local Account Manager at Productivity Point International selling IT training solutions. In 2001 Misty joined Telerx Marekting, a provider of customer support services looking to expand into the energy and electricity industry as Vice President of Business Development. While at Telerx, Misty was elected to the North American Energy Standards Board where she helped draft uniform business practices for the newly deregulating electricity industry. In 2003 Misty founded Advena Artemis LLC initially to develop and market CRM software. Over the years Advena Artemis has evolved into a business development and management consulting firm offering services ranging from Clone Your Favorite® Client assessments to helping companies optimize their sales organizations, change management and business integration consulting.

Kayla Macke
 U.S. Media Relations Shell Oil

Kayla Macke is currently part of the U.S. Media Relations team for Shell Oil Company. She joined Shell 3 years ago and currently focuses on the company’s external deep-water narrative. She regularly engages with the media as a spokesperson for Shell and manages national media relations campaigns. Kayla graduated Magna Cum Laude from the University of Houston with a B.A. in Communications and Global Business. In her free time, she enjoys traveling, reading and volunteering.

Sammy Haroon
 Executive Director Baker Hughes

Sammy is the Executive Director of the Palo Alto Innovation Center at Baker Hughes. His previous experience includes; developing world’s first word-of-mouth marketing brands at Procter & Gamble; and GE Energy’s accelerated product prototyping method that he used to deliver the next generation Smart Meter. Sammy founded The RBR Group, a product innovation company. Along with angel investments, RBR developed the business models for multiple businesses including; Interpersonal Frequency, a startup in social networks and media company; and for ASFT’s Autonomous Underwater Vehicle. As COO of Accurate Electronics in 2009, a six year old electronics company, Sammy grew the revenue by 6X in two years. Sammy is on the Board of Advisors of Saffron Technology, the world’s first associative memory based data analytics platform. He is a member of the Board of Advisors of University of Oklahoma’s School of Aerospace and Mechanical Engineering. He has been published on Innovation in Engineering Education in international journals and at academic conferences. He served as the President of The Indus Entrepreneurs’ Carolina chapter. He received his Nuclear Engineering degree from Georgia Tech. Sammy lives with his wife and two sons in Houston, Texas, USA.

Jessica Pointer Communications Consultant Pointer Communications

Jessica Pointer is communications consultant and digital strategist in New York City. Jessica worked for the American Petroleum Institute in multiple roles prior to joining the communications team as a digital strategy advisor. While at API, Jessica was instrumental in establishing and growing API’s online communities and won multiple awards for her online work with the Energy Tomorrow campaign – an effort to educate the American public on the oil and natural gas industry. Jessica currently lives in New York City with her husband, daughter and two mischievous cats. In her free time, she blogs about pets influencing politics and enjoys photography and letterpress printing as hobbies.

Brittany Thomas Coordinator, External Affairs Cabot Oil & Gas Corporation

Brittany Thomas is the Coordinator of External Affairs for Cabot Oil & Gas Corporation. In this role, she is responsible for coordinating outreach and education efforts, large-scale event planning, and managing the company’s social media presence. She has also been involved in creating and managing several educational programs about the natural gas industry including the Annual Cabot Community Picnic which was attended by 24,000 individuals over a four-year time period. Brittany serves on the Board of the Women’s Energy Network – Appalachia Chapter as the Director of Social Media Communications. In 2013, she was honored with a Shale Media Group WING (Women in Natural Gas) Award for Service and Leadership. Prior to working for Cabot, Brittany studied at Pennsylvania State University where she graduated with degrees in Public Relations and Psychology. She currently lives just outside of Pittsburgh but close enough to attend Penguins games whenever possible.

Deven Nongbri VP Digital, Edelman Houston, TX

Deven serves as vice president of Digital for Edelman in the Houston market. With over 15 years of experience in corporate and marketing communications, Deven is helping Edelman clients plan, build and deliver digital programs that fuel interest in and strengthen corporate reputations. Known for his thoughtful approach to sharing what’s next in technology and communications, Deven is applying his global experience with Fortune 50 organizations to help clients find and unlock the insights that both promote and protect their brands. Deven specializes in helping Edelman oil and gas clients create and align digital and mobile strategies with the rest of their business, including content development, community management, paid amplification and promotion, marketing analytics, digital crisis communications and reputation management, digital public affairs and training across all digital and social platforms. He’s a requested speaker on digital marketing and communications topics and a guest lecturer at universities across Texas. Deven graduated from Trinity University in San Antonio, TX with a bachelors in Communications, and from Northwestern University with a master’s in Marketing.

Susan Allen Farrell President and CEO, Captavi

Susan leads corporate operations and strategic direction for Captavi, a software platform provider for online and mobile marketing. Previous to Captavi, she served on the Paradigm B.V. Executive Leadership Team as Chief of Staff and CMO of a leading geosciences software and services provider to the oil and gas industry with a network of sales, services and user support teams in more than 22 countries and served on their IPO team. Previously, she grew the Energy and Department of Defense-Air Force Professional Services units of Silicon Graphics, Inc. (SGI) from $100K to $4 million in two years; served as co-founder and President of Delphi Marketing Group, a strategic marketing agency for emerging and tier-two growth high-tech, energy, and life science companies helping position client companies for $45 million in funding over a tough two year period (2001-2003); led global and product marketing of a successful offering of NEON Systems (NASDAQ: NEON); prior to NEON she headed global corporate marketing for Halliburton’s Landmark Graphics Corporation, supporting a $100 million revenue gain in two years. The first decade of her career focused on senior account management for Ogilvy & Mather and Fogarty & Klein; providing strategic direction and account support for high-tech, biotechnology, and business-to-consumer companies including: Compaq, BusinessLand, ComputerCraft, and The Woodlands residential and commercial developments. Ms. Farrell has served as a board member of a non-profit organizations, Operation Rainbow and the Houston Advertising Federation. She has been the recipient of nearly 50 awards for marketing excellence in branding strategies, online and mobile marketing programs, websites, lead generation and awareness programs.

Maria E. Amezaga Global Social Media Strategist, Shell US

Maria Amezaga is a marketing professional with more than 15 years of experience in the energy, automotive and financial services industries. Maria joined Shell in 2007. Initially, she focused on the development of strategic global marketing and media plans that support consistent brand positioning and achieve ROI goals. Prior to joining Shell, Maria was a Creative Director for a multi-cultural advertising agency where she planned, developed, and launched direct marketing campaigns for clients such as Visa, Bank of America, Walmart, and Novartis. Maria has vast experience in automotive industry working for Toyota and Autobytel, where she developed corporate communications and marketing collateral for direct marketing campaigns, e-marketing, and B2B/B2C customer-retention initiatives. In her current role, Global Social Media Strategist, Maria leads Shell’s Social Media Center of Excellence and is responsible for overseeing the creation, management and development of the Company’s Social Media Strategy and Social Media team. She leads, maintains and optimizes the Group social media strategy and management framework for application across business and functions, coordinating with stakeholders across the Company to ensure effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services. Maria and her husband Daniel have two children and live in the Houston area.

Kelsey Ruger Vice President & Chief Experience Officer,Cogmine Houston, TX

Kelsey Ruger is a 16 year veteran of digital technology and innovation, using both web and mobile technologies to build award winning products for business and organizations that have been used by more than 5,000,000 people around the world. Kelsey is widely regarded as an authority on user experience, design thinking, digital marketing, creativity, web development and mobile strategy, whose presentations have received over 1,000,000 views on Slideshare. He is the current President of the Houston Interactive Marketing Association and co-founder of The Business Makers and Energy Makers radio shows. Kelsey who has lent his expertise to projects with Prodigy, AT&T, Yahoo, Microsoft, Invesco, Myspace, Schlumberger, and Halliburton is currently the Director of Technology and Innovation for Astadia. He is a professor in the Bauer School of Business at the University of Houston where he teaches User Experience. Kelsey frequently speaks and writes sharing his passion for design, technology and creativity on his blog Themoleskin. Kelsey was named one of Houston’s 40 under 40 in 2012 by the Houston Business Journal, and is a 3 time SXSW Web Award finalist. He has spoken at SXSW, Search Engine Strategies, Web Visions, Interactive Strategies, and many other conferences around the U.S.

Juston Western Co-Founder & CTO, CogMine, Inc. Houston, Texas

Juston Western is the Co-Founder & Chief Technology Officer at CogMine in Houston, TX, leading the firm’s mobile training platform development efforts. CogMine creates software targeting oilfield workers, with a focus on surfacing contextually relevant information for the purposes of skills development, on-site safety, and operational excellence. Previously Juston was the Director of Operations at ChaiOne, where he spearheaded the agency’s enterprise mobility practice, servicing customers in energy, financial services and entertainment. Notably, he ran the agency’s Mobile Maturity Model Workshop for ExxonMobil, and oversaw multiple mobile app development projects for Marathon Oil, Shell, Baker Hughes, Schlumberger, ChevronPhillips, drillinginfo, and RigData. While serving as a Communications Officer in the United States Air Force, Juston provided consult on emerging mobile, web, and wearable technologies across Air Mobility Command. After separating from the Air Force, he was a consultant at Aon Hewitt driving technology transformation and change management initiatives. With a considerable depth of knowledge in enterprise mobility, along with wearable and smart home technologies, he regularly speaks on these subjects at conferences & institutions around the region, and brings those unique insights to our Going Mobile panel at the Energy Digital Summit. Juston earned his BS in Computer Science at Tulane University, and later his MBA at Auburn University.

Daniel E. Webber Senior Vice President, Edelman Washington, D.C.

Dan Webber joined Edelman in the summer of 2004. As a senior vice president and group head on the DC Digital team, he leads the digital corporate and crisis group providing global companies and organizations strategic counsel specific to online reputation matters and crisis-related issues. Dan specializes in helping clients prepare for, navigate and overcome digital issues that start or spread online. This includes developing online corporate reputation management programs; social media-focused crisis communications plans; in-depth training and simulations; and helping clients identify, build and leverage strategic relationships with online influencers. Dan’s team spearheads crisis and reputation-related online monitoring programs, in addition to developing and implementing a variety of digital components, such as micro sites, social channel management, dark sites, content development and online search/ad strategy. Since joining DC Digital, Dan has helped execute online communications programs for a variety of corporate, crisis and financial issues, including corporate digital and social media planning; training and simulations; strategic counsel on a number of issues like class action lawsuits, mergers and acquisitions, activist shareholders, government investigations, product recalls and other sensitive matters.

David Kippen, PhD CEO and Chief Strategist, Evviva Brands

With a background spanning advertising and communications and a client base spanning the globe and including top brands in every sector, Dr. David Kippen is a world-renowned leader in brand strategy. David’s past clients include category-leading brands like Ameriprise Financial, Bain & Company, Burger King, Catholic Healthcare West, Chevron, Coca-Cola, Dell, Disney, E.ON, HP, HSBC, General Mills, Intel, Kaiser Permanente, Marriott International, Moss Adams, Microsoft, Nokia, Premera Blue Cross, Teva and T-Mobile. He has been quoted in the Wall Street Journal, Financial Times, Times (of London), Economic Times (India) and magazines including Marketer and HR Director. His work has also been featured in USA Today, MSNBC (TV), Fox Business (TV) and Telemundo (TV). David has extensive international consulting experience and regularly presents on brand and communications theory at conferences and at customized seminars for audiences ranging from practitioners to senior executive leadership. Recent venues have included the Chicago Graduate School of Business, the Huizenga Business School, Nova Southeastern University, UC Berkeley and UCLA and for numerous associations and professional conferences including The Conference Board, the Northern California HR Association (NCHRA), the Society for HR Management (SHRM), the International Association of Business Communicators (IABC) and the Western Pension & Benefits Conference (WP&BC).

Konnie Brown Global Social Media Strategist, Dell Computer, Inc.

Konstanze Alex-Brown is responsible for Dell’s global social media communications strategy, including influencer relationships as well as technology initiative and event social media communications planning and execution. Prior to that, Konstanze led executive communications for Dell’s North America Commercial sales. Before joining Dell, she held a senior editor position with educational publisher Harcourt. Prior to that, she served as German program and Abitur director at the University of Texas at El Paso. Konstanze earned her PhD in Technical Communication and Rhetoric at Texas Tech University and has co-authored several peer reviewed articles on the value of social media from a social capital perspective and has presented on the topic at various academic conferences. Her research focus is on corporate communications using social media technologies and on organizational social capital.

Jaymie Massey Digital Communications Professional

Jaymie Massey has nearly 20 years of combined communications experience. She most recently served as Wood Group’s Corporate Digital Communications Manager where she optimized and aligned digital and social media efforts across the company. Prior to joining Wood Group in August 2013, Jaymie was the Corporate Web and Social Media Manager for FMC Technologies and was responsible for creating and implementing the company’s social media program. She has served in various global marketing communications roles including Publications Editor for Baker Hughes followed by launching a global internal communications program for Enventure Global Technology before joining FMC Technologies in 2009. She spent a decade of her career as an award-winning reporter and editor of a midsize daily newspaper in East Texas. Jaymie holds a Bachelors of Science in Journalism from the University of Texas at Tyler. She has been a member of the Women’s Energy Network (WEN) for seven years and has served as WEN’s website chair and currently serves as a committee member of WEN’s Young Women Energize (YWE) annual event. Jaymie’s work has received numerous honors including a 2013 PR News Social Media Icon Award and BMA Lantern Awards for social media in 2012 and 2013.

Jeff James Chairman & Brand Advisor, Signet Interactive

Jeffrey James brings over 18 years of sales, marketing, relationship management, and customer experience to life in a vibrant, entertaining and motivational way. Currently, he serves as Chairman of Signet Interactive, a full-service interactive agency that specializes in transforming brands and business process for the social and digital economy. His award-winning work is setting trends for multi-screen, digital brand building, creative development and marketing. Mr. James focuses on helping marketing, sales and C-suite executives align the strategy, organization, and infrastructure required to deliver the optimum customer experience. Prior operational and consulting roles included senior operations, logistics and marketing positions with multinational companies across diverse industries including Atlantic Records, Dell, Sony, HP, CDW, Logitech, Texpo Energy, Grande Communications and Willis Group, GMAC and GE Capital. Mr. James has significant experience in the energy, technology, telecommunications, broadcasting and healthcare industries. He has participated in numerous entrepreneurial ventures at different stages of development and funding. He is also the co-owner of one of the largest yoga studios in Houston, Texas and serves on the board of three companies and two non-profits. Mr. James earned a degree in Broadcasting and Communications from Western State College of Colorado.

Nelson Rodriguez VP, Global Marketing, Aquent

Nelson Rodriguez has spent the last 18 years managing sales teams, creating award-winning marketing campaigns, and building million dollar businesses. With an irrepressibly entrepreneurial spirit, Nelson has worked with some of the largest companies in the world, including Microsoft and Sony, both as the founder of a boutique marketing agency and as the Vice President of Global Marketing for Aquent, the leading creative and marketing staffing firm.


Be part of the only conference designed specifically to connect, educate and inspire leaders in the oil and gas industry. The ENERGY : DIGITAL SUMMIT is a distinct and insight-driven event created to bring together leading marketing, communications and public relations professionals to discuss the development of interactive digital marketing and its impact on business and culture.


Day 1 : Tuesday, June 10, 2014 Day 2 : Wednesday, June 11, 2014
7:30am-9:00am Registration & Breakfast On Own 7:00am-9:00am Breakfast On Own
9:00am-9:15am Welcome & Introduction Braxton Huggins and Misty Ann Khan 9:00am-9:15am Welcome Braxton Huggins and Misty Ann Khan
9:15am-10:15am Keynote Brent Herd, Industry Director B2B, Telco & Travel, Twitter, Inc. Real Time Marketing 9:15am-10:15am Keynote Andrew Caravella, VP of Marketing Sprout Social The Social Business: Strategies for Effective Engagement
10:15am-10:30am Morning Break 10:15am-10:30am Morning Break
10:30am-11:15am Breakout James Hahn II, CEO, Tribe Rocket Best Practices of Driving Social Revenue Jessica Pointer, CEO, Pointer Communications The Changing Face of Social Business: What It Means for Energy Bill Roth, CEO, Industry Infographics, Inc. Why Visual Content is Key for Energy Communications 10:30am-11:15am Breakout Kristy Bonner, VP of Digital Services, Foster Marketing Digital Communications and Best Practices for Positioning Mary Leschper,  Social Media Analyst, American Petroleum Institute Developing Grassroots Campaigns to Build Your Social Presence Katy Stewart, Social Engagement Manager, Houston Business Journal How to Leverage Local Publications for Your Strategy
11:15am-11:30am Mid-Morning Break 11:15am-11:30am Mid-Morning Break
11:30am-12:30pm Keynote Konnie Brown, Global Social Media Strategist Dell Computer, Inc. Integrated Social and Digital Communications: A Practical Application 11:30am-12:30pm Breakout Diane Giannini, VP, Corporate Strategy, PennWell Publishing Selecting the Best Media to Reach Your Target Market Jeff James, Chairman, Signet Interactive The Impact of Influence: Selling New Media Strategies to the C-Suite Maria Amezaga, Global Strategy Manager, Social Media Center for Excellence, Shell Oil U.S. Social Engagement: How Shell Got 5 Million Facebook Fans
12:30pm-1:30pm LUNCH – SPONSORED BY RIGDATA (Plaza Ballroom) 12:30pm-1:30pm LUNCH – SPONSORED BY ENERGYNATION (Plaza Ballroom)
1:45pm-2:45pm Keynote Kirk Coburn, Founder & Managing Director, SURGE Ventures Google vs. ExxonMobil: Who Will Win? 1:45pm-2:45pm Keynote Cara Wiggins Gray, Sr. Digital Marketing Analyst, Reliant Energy Search and Social: A Happy Marriage
2:45pm-3:00pm Afternoon Break 3:00pm-3:45pm Breakout and Mobility Panel Brittany Thomas, External Affairs, Cabot Oil & Gas, Community Building for Your Unique Brand
Dr. David Kippen, PhD, Evivva Brands, A New Brand Day: Your Brand and America’s Energy BoomMobility Panel:  Wearables & Technology Moderated by Edelman Susan Farrell, CEO, Captavi, Inc. Kelsey Ruger, Design Executive, Astadia, Inc. Juston Western, CTO, CogMine, Inc.
3:00pm-3:45pm Breakout and Digital Media Panel Kelley Brown, Social Media Manager, BP North America Content Strategy is King in Social Media Kathryn Delia, Associate Director, The Global Oil & Gas Center, Ernst & Young Kayla Macke, US Media Relations, Shell Oil U.S. Keeping Your Media Relations Well-Oiled  Digital Media Panel: Global Social Channels Moderated by Edelman Jaymie Massey, Digital Communications Mgr, The Wood Group Jen Pearsall, Social Media, NRG Energy and Reliant Joel Tarver,  Sr. Digital Communications Mgr,  Baker Hughes 4:00pm-5:00pm Speaker Roundtable and Final Q &A 
4:00pm-5:00pm Keynote Dan Webber, SVP, Edelman Beyond Marketing: Leveraging Digital to Promote and Protect 5:00pm-5:15pm Wrap up/Closing & Thank You by Braxton Huggins & Misty Khan
5:00pm-5:15pm Closing & Day 1 Wrap Up, Summary by Braxton Huggins & Misty Khan
6:30pm-9:30pm VIP Social Sponsored by Aquent LLC

Contact Us
Tuesday or Wednesday
June 10, 6:30 – 9:30
“Summit” and “One-Day” passes include continental breakfasts, lunches, beverages, snacks and conference materials. Paid attendees will receive private download access to speaker presentations, session materials and sponsor information post event. “VIP Social” includes two drink tickets, hors d’oeuvres and networking.


Contact Us
Tuesday or Wednesday
June 10, 6:30 – 9:30
“Summit” and “One-Day” passes include continental breakfasts, lunches, beverages, snacks and conference materials. Paid attendees will receive private download access to speaker presentations, session materials and sponsor information post event. “VIP Social” includes two drink tickets, hors d’oeuvres and networking.

Sponsors & Partners




aquent  roseland surge rigdata oilpro netsync hnm edelman doubletree core bx  tradequip  energytakeout  ogm  empoweringpumps    uh  blackhorse  shalemagazine  lgentertainers  energynation2  kind





api bp dell ey foster hbj pennwell reliant bakerhughes signet sproutsocial tribe twitter   astadia  captavi  cogmine  shell




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