ATTENTION: Please notice the date change for the summit from April to June 9th-11th. http://t.co/wr2v4meDQj
The Energy : Digital Summit is the first of its kind event to bring together branding, marketing and technology experts to help marketers in the oil and gas industry understand how to integrate social platforms and media into their marketing strategies.use #EDSHouston
From industry thought leaders to accomplished practitioners, our speakers are subject matter experts and will share their knowledge and experience to help you gain unique insights of how to integrate social media best practices and platforms into your marketing strategies.
Director: B2B, Telco & Travel
Altanta, GASteve Rubel
Chief Content Strategist
New York, NY Amber Seikaly
Global Communications Director
Dallas, TXDiane Giannini
VP, Corporate Strategy
Boston, MAMunaf Samji
CEO & Founder
Calgary, ABBill Roth
CEO & Founder
Denver, COJeff James
Chairman & Brand Advisor
Founder & Managing Director
Houston, TXSammy Haroon
Baker Hughes, Inc.
Houston, TXKayla Macke
US Media Relations
Shell Oil Company
Houston, TXAnnie Dutton
Dallas, TXAndrew Caravella
Sprout Social, Inc.
Chicago, ILKristie Bonner
VP, Digital Services
Lafayette, LAMisty Khan
Advena Artemis, LLC
Director of Social Media
Houston, TXKathryn DeLia
Global O&G Marketing Leader
Global O&G Center, EY
Houston, TXMary Leschper
Social Media Analyst
American Petroleum Institute
Washington, DCCara Wiggins Gray
Sr. Digital Marketing Analyst
Houston, TXKaty Stewart
Social Engagement Manager
Houston Business Journal
Houston, TXJames Hahn II
Founder & CEO
Munaf’s entrepreneurship abilities began even before he graduated from a University. His investment as a Franchise partner of Second Cup Coffee Company, the largest independent coffee retailer in Canada was his initial stepping stone into the world of business. His taste for exquisite experiences and artful designs led to the first ever implementation of a design concept outside of Second Cup’s brain trust.Proven capacities in the arenas of executive leadership and strategic marketing have garnered The OGM’s CEO & Publisher editorial excellence and a growing sophistication in global readership. Samji’s passion and ingenuity for recognizing the subliminal catalysts is the partial formula that enhances his capacity to influence and shift both fresh and engrained opinions of those who impact the energy industry. The breadth and depth of his experience and background has allowed him to provide strategic insight and counsel at all levels of business, with a strong eye for opportunity to grow global brands.
Prior to joining API, Mary managed the social media strategy for Alaska Senator Lisa Murkowski’s 2010 write-in campaign and won PRSA’s 2011 Anvil Award for Excellence in Government. She later went on to manage Murkowski’s social media activity in the Senator’s Washington D.C. office. Mary spends her free time searching for the perfect French bulldog to adopt, volunteers for the Delta Zeta Sorority, and as a native Texan still roots for the Cowboys in the middle of Redskins country.
Coburn is an entrepreneur and start-up advocate who founded three successful companies before starting SURGE Accelerator, the world’s only mentor-driven seed fund and accelerator focused on enabling entrepreneurs to solve the world’s energy and water problems.
Under Kirk’s leadership and direction, SURGE has recruited over 150 industry leaders, scientists, investors, policymakers, customers, and entrepreneurs. SURGE has raised two funds and invested in 23 early-stage energy and water startups in its first two years.
Prior to leading SURGE, Coburn created and was CEO of Chief Outsiders (acq. 2010), a Houston-based company with offices in Texas, Florida, Georgia, and New York. Prior to Chief Outsiders, Coburn launched The PGA TOUR Network on Sirius XM (acq. by SIRI) and founded Pure Golf, a leading provider of golf, tennis, and outdoor programming to the satellite radio industry. Coburn received his MBA and BBA in finance and accounting from the University of Texas at Austin.
Outside of work, Coburn serves as an ambassador to the Texas Children’s Hospital and is a supporter of the Rice Alliance. Coburn is an ultra-endurance runner (who has completed the Leadville Trail 100), open-water swimmer, active standup paddle boarder, competitive golfer, and seventh-generation Texan. He spends his free time indulging in these activities with his wife and children.
Kathryn is responsible for overseeing the brand, marketing and communications campaigns for the global oil and gas practice. As a collaborative marketing leader at EY, her background includes executing c-level campaigns, thought leadership development, driving digital media initiatives such as running the @EY_OilGas account, executing public relations campaigns, managing events and creating targeted online advertising. With over nineteen years’ experience, Kathryn has successfully marketed both small and large businesses in a variety of industries such as professional services, energy, commercial real estate and semiconductors. Kathryn has a BBA in Marketing from Stephen F. Austin State University, an MBA in International Business from the University of St. Thomas and a Certificate of Management in Energy from Rice University.
Jessica Pointer is communications consultant and digital strategist in New York City. Jessica worked for the American Petroleum Institute in multiple roles prior to joining the communications team as a digital strategy advisor. While at API, Jessica was instrumental in establishing and growing API’s online communities and won multiple awards for her online work with the Energy Tomorrow campaign – an effort to educate the American public on the oil and natural gas industry. Jessica currently lives in New York City with her husband, daughter and two mischievous cats. In her free time, she blogs about pets influencing politics and enjoys photography and letterpress printing as hobbies.
Tribe Rocket is a digital marketing consultancy for oil and gas operators, service companies and financial firms. Tribe Rocket helps build highly-engaged and enthusiastic communities around brands to accelerate revenue growth and exceed business objectives by launching website traffic through the roof. Many people know James from his work at Drillinginfo, where he increased blog traffic by over 2,000% in one month, attained over 1,900 email subscribers in less than 6 months, tripled and quadrupled the company’s social following across multiple channels and produced 150+ leads with single blog posts, among many other things. “So, please give a warm #EDS14 welcome to James Hahn II!”
Brent is responsible for all Southeastern revenue and business partnerships on the Twitter platform. Most recently, Brent served as Senior Vice President at ShareThis where he was responsible for North American revenue generation activities as well as business development partnerships for the company. Previously, Brent established himself as a leader in the South as he helped grow online revenue and introduced innovative partnerships for the combined AOL – Advertising.com entity. Brent managed a team of 55 people and over 250MM in annual revenues.
Brent began his career at Yahoo! in 1998 in NYC. In 1999 Brent moved to Atlanta with Yahoo! and was given the Yahoo! Super Star Award in 2001, the highest distinction a Yahoo! employee can earn.
Brent has served on the AIMA and Ad Council boards. He has a BS in Marketing from The University of North Carolina at Wilmington.
Currently, Brent lives in Atlanta with his wife Carolina, his two and a half year old son Sammy and his eight week old son Dylan. Brent enjoys spending time with his family, golfing and general aviation — he received his pilots license in 2004.
Sprout Social is a leading social media management and engagement platform for business. Andrew leads a rock star team that creates and delivers relevant, engaging content and conversations through multiple forms of media and technology. Previously, Andrew was director of marketing at Performics (Publicis Groupe), a product marketing manager at DoubleClick and he began his career in public relations at Weber Shandwick. A graduate of Northwestern University and the University of Wisconsin-Madison, he is member of the Social Media Week Chicago advisory board and a frequent industry contributor and speaker. Follow him @andrewcaravella.
Annie earned her BS in Computer Information Systems and began her career as a computer programmer doing full life-cycle development. After several years of working with customers, she decided that working with people was more fun than working with computers and pursued a master’s in Conflict Resolution and Reconciliation. Today, she brings the foundation of a technical background and experience as a Relationship Manager in Communications to support Communications, Brand and Social Media for Dell’s Office of CIO and global IT organization. She is also a volunteer mediator at the SMU Conflict Resolution Center.
Bill Roth is the Founder & CEO of Industry Infographics, recently named one of the fastest growing companies in Colorado. For 17 years, he has pioneered visual communications in the technology, software and oil and gas industries. Working with Chevron, Apache, Ensign, Drillinginfo, Western Energy Alliance and others, Roth and his team guide industry leaders into high-impact content strategy. In today’s race for online engagement, the key to industry communications is visual content for brand storytelling. Bill’s presentation will explore these truths and how you can capitalize on them in your 2014 marketing strategy.
Cara is a Digital Marketing Analyst and SEO Specialist for Reliant Energy in Houston. She is a graduate from Oklahoma State University in Stillwater, Oklahoma. Cara began her career on the agency side working with clients like Waste Management, Hewlett Packard, Molina Healthcare and local Houston radio stations KSBJ and NGEN radio. Her agency role uncovered a talent for analytics, data management and web optimization. She is passionate about web strategy and data analysis because ultimately, she’s passionate about understanding and connecting with people.
Cara is a newlywed enjoying life “inside the loop” with her husband, Zach. She loves to cook, paint and spoil her nephew. Her friends will all tell you she’s obsessed with her dog-son Felix, who has his own Facebook page. On Mondays you can always find her in front of the TV over-analyzing the Bachelor.
Katy joined the Houston Business Journal as the social engagement manager in June 2013. In her role, she manages the publication’s social media accounts, as well as works to build its audience through multimedia efforts, signature events, guest columnists, and by managing the publication’s Strategies for Fast Growing Companies Careers section. She has worked for the Charlotte Business Journal, the Southern Environmental Law Center, and Pink Magazine, a regional women’s magazine in South Carolina and Georgia’s Lowcountry area.
Stewart graduated summa cum laude from Washington and Lee University in Lexington, Va with a degree in Business Journalism and a concentration in politics. She is a member of Phi Beta Kappa, and enjoys golf, watercolor painting and exploring Houston’s outstanding restaurant scene. You can follow Katy @HBJsocial
As a writer and designer, Kristy Bonner believes content is king, and the manner in which content is delivered has a big impact on message reception. Active in strategic planning, content creation and design for 20 years, Bonner previously worked in advertising, print and online publishing before entering the energy sector.
Bonner joined Foster Marketing in 2008 as digital strategist tasked with expanding the agency’s digital services. Her focus extended to web and mobile design, development and content creation; search engine optimization (SEO); online advertising; email marketing; and social media. In her current role as vice president of digital services, Bonner works with clients and staff to achieve results through an integrated marketing approach. She is passionate about determining strategic methods and developing content to engage specific audiences.
Throughout her career, Bonner has led online communities, monthly magazines and multiple daily newspapers as they’ve moved into the digital arena. Her past roles include senior editor of custom content, assistant managing editor, city editor, business editor and design editor. She has won numerous state and national awards for writing and design. Bonner serves on the board for the Lafayette Chapter of the American Association of Drilling Engineers (AADE) and frequently participates in agency and digital marketing industry groups.
Kelley has over ten years of communications, strategic marketing, and project management experience working for BP. She is currently serving as the US Director of Social Media for BP and is responsible for managing content, engagement, and overall strategy for BP America’s social media platforms including Facebook, Twitter, and YouTube.
Prior to her current position, Kelley supported BP’s global deep-water response team, planning over 100 executive meetings, workshops and presentations in over 20 countries. With a sales and marketing background, Kelley’s experience also includes public relations, sponsorship activation, product management, and offer development.
Kelley holds a Bachelors of Science degree in business from Miami University.
Amber is a communications professional with nearly 20 years of experience in top name brands including Yum Brands, Target, Visa and Dell. Her career began in the publishing industry which piqued her interest in everything communications related. She currently leads social, digital and emerging communications at Dell Inc. and has spent most of her career in Internal Communications. Technology and emerging trends in technology are critical components of strategic communications at Dell. Her team spends time understanding the available technologies in order to maximize communications impact. Prior to her new role, she led business strategy and M&A communications at Dell. Amber considers herself an explorer — she loves to travel and try new things. If you use Facebook and have seen the List Challenges, she tried 83 of the 100 foods to try and 42 of the 100 places to visit.
Diane is a dynamic, results driven Digital Media Sales and Marketing Czar with over eighteen years of experience. Expertise includes product marketing, motivational sales strategies and customer service working for multi-industry media companies. Emphasis includes developing and positioning turnkey digital marketing solutions. She is a respected leader with a proven track record for leveraging user behavior research to educate sales teams and customers on the most effective media channels to engage buyers, ultimately driving fact-based marketing decisions. Dianne has years of experience creating integrated marketing solutions (digital, print and events) to engage buyers during various stages of the buying process, while addressing customers’ objectives and success criteria.
With more than 25 years of experience in engineering, business development, management consulting, marketing, and software development roles Misty Ann Khan offers consulting services to mid-sized and Fortune 500 companies.
Misty began her career in the aerospace industry working for Barrios Technology after earning a Bachelor of Science degree in Aerospace Engineering from the University of Texas in 1989. She then moved on to earn a Master of Science degree in Environmental Management from the University of Houston (Clear Lake) while working in the ARCO Chemical corporate environmental affairs group.
In 1997, Misty made the move to sales and marketing starting out as a local Account Manager at Productivity Point International selling IT training solutions. In 2001 Misty joined Telerx Marekting, a provider of customer support services looking to expand into the energy and electricity industry as Vice President of Business Development. While at Telerx, Misty was elected to the North American Energy Standards Board where she helped draft uniform business practices for the newly deregulating electricity industry.
In 2003 Misty founded Advena Artemis LLC initially to develop and market CRM software. Over the years Advena Artemis has evolved into a business development and management consulting firm offering services ranging from Clone Your Favorite® Client assessments to helping companies optimize their sales organizations, change management and business integration consulting.
Kayla Macke is currently part of the U.S. Media Relations team for Shell Oil Company. She joined Shell 3 years ago and currently focuses on the company’s external deep-water narrative. She regularly engages with the media as a spokesperson for Shell and manages national media relations campaigns. Kayla graduated Magna Cum Laude from the University of Houston with a B.A. in Communications and Global Business. In her free time, she enjoys traveling, reading and volunteering.
Steve Rubel is Chief Content Strategist for Edelman, the world’s largest public relations firm. He is widely considered one of the leading experts on content consumption and the blurring lines between traditional and digital channels.
Rubel is responsible for advancing Edelman’s thinking on the entire media ecosystem, creating and cultivating best practices in content strategy and for helping clients develop innovative new programs that blend paid, owned and earned tactics and partnerships with media owners.
Since joining Edelman in 2006, Rubel has served as strategic advisor to the firm’s executives and client roster in a number of different capacities. He first played a key role in helping to identify innovative new ways to engage the public through social media. More recently, he advanced the firm’s point of view on the evolving media landscape and new opportunities to reach stakeholders through sponsored content/native advertising (http://edl.mn/scpaper).
Rubel is one of Edelman’s most visible industry thought leaders. He has written a monthly column for Advertising Age for eight years and is followed by more than 85,000 on Twitter (@steverubel). He was recently named by PR Week as one of 20 innovators who are having the greatest impact on communications and by Folio: magazine as “a go-to expert on the evolving media landscape.” He represents Edelman on the World Economic Forum’s Media, Entertainment and Information Industry Partnership.
Rubel is a graduate of Hofstra University and hails from Long Island, NY.
Sammy is the Executive Director of the Palo Alto Innovation Center at Baker Hughes. His previous experience includes; developing world’s first word-of-mouth marketing brands at Procter & Gamble; and GE Energy’s accelerated product prototyping method that he used to deliver the next generation Smart Meter.
Sammy founded The RBR Group, a product innovation company. Along with angel investments, RBR developed the business models for multiple businesses including; Interpersonal Frequency, a startup in social networks and media company; and for ASFT’s Autonomous Underwater Vehicle. As COO of Accurate Electronics in 2009, a six year old electronics company, Sammy grew the revenue by 6X in two years.
Sammy is on the Board of Advisors of Saffron Technology, the world’s first associative memory based data analytics platform. He is a member of the Board of Advisors of University of Oklahoma’s School of Aerospace and Mechanical Engineering. He has been published on Innovation in Engineering Education in international journals and at academic conferences. He served as the President of The Indus Entrepreneurs’ Carolina chapter.
He received his Nuclear Engineering degree from Georgia Tech. Sammy lives with his wife and two sons in Houston, Texas, USA.
Be part of the only conference designed specifically to connect, educate and inspire leaders in the oil and gas industry. The ENERGY : DIGITAL SUMMIT is a distinct and insight-driven event created to bring together leading marketing , communications and public relations professionals to discuss the development of interactive digital marketing and its impact on business and culture.
|Day 1 : Tuesday, June 10, 2014||Day 2 : Wednesday, June 11, 2014|
|7:30am-9:00am||Registration & Breakfast||7:00am-9:00am||Breakfast on Own|
|9:00am-9:15am||Welcome & Introduction
Braxton Huggins and Misty Ann Khan
Braxton Huggins and Misty Ann Khan
Brent Herd, Industry Director B2B, Telco & Travel, Twitter, Inc.
Real Time Marketing
Andrew Caravella, VP of Marketing
Social Business: Strategies for Effective Engagement
|10:15am-10:30am||Morning Break||10:15am-10:30am||Morning Break|
James Hahn II, CEO, Tribe Rocket
Best Practices of Driving Social Revenue
Munaf Samji, CEO, The Oil & Gas Magazine
The Changing Face of Social Business:
What It Means for Energy
Bill Roth, CEO, Industry Graphics, Inc.
Why Visual Content is Key for Energy Communications
Kristy Bonner, VP of Digital Services, Foster Marketing
Best Practices for Positioning
Mary Leschper, Social Media Analyst, American Petroleum Institute
Developing Grassroots Campaigns to
Build Your Social Presence
Katy Stewart, Social Engagement Manager,
Houston Business Journal
How to Leverage Local Publications for Your Strategy
|11:15am-11:30am||Mid-Morning Break||11:15am-11:30am||Mid-Morning Break|
Annie Dutton, Communications Strategist &
Amber Seikaly, Global Communications Director,
Dell Computer, Inc.
Integrated Social and Digital Communications:
A Practical Application
Diane Giannini, VP, Corporate Strategy, PennWell Publishing
Selecting the Best Media to Reach Your Target
Jeff James, Chairman, Signet Interactive
Selling Social to the Boss
|12:30pm-1:30pm||Lunch – Plaza Ballroom||12:30pm-1:30pm||Lunch – Plaza Ballroom|
Kirk Coburn, Founder & Managing Partner,
Google vs. Exxon: Who Will Win?
Cara Wiggins Gray, Sr. Digital Marketing Analyst,
Search and Social: A Happy Marriage
|2:45pm-3:00pm||Afternoon Break||2:45pm-3:00pm||Wrap Up, Closing & Thank You
Braxton Huggins and Jennifer Nguyen
Kelley Brown, Social Media Manager,
BP North America
Content Strategy is King in Social Media
SVP, Pointer Communications
Reputation and Crisis Management in the Digital World
Kathryn Delia, Associate Director,
The Global Oil & Gas Center, Ernst & Young
Keeping Your Media Relations Well-Oiled
Steve Rubel – Chief Content Strategist, Edelman Public Relations
Leveraging Content Strategy to Promote and Protect
|5:00pm-5:15pm||Closing & Day 1 Wrap Up, Summary
Braxton Huggins and Misty Ann Khan
|6:00pm-9:00pm||EDS VIP Social & Dinner on Own|
price expires May 1
Tuesday or Wednesday
|VIP NETWORKING SOCIAL
$50 W/Attendee Pass
$100 Without PASS
price expires May 1
Tuesday or Wednesday
|VIP NETWORKING SOCIAL
$50 W/Attendee Pass
$100 Without PASS
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